Effects of Advertising on Positive and Negative - 2297 Words

EXECUTIVE SUMMARY This report will cover the role of advertising in society in New Zealand. I will introduce what is advertising, what type of advertising use often in New Zealand with diagram to explain. What is process of change for advertising. There are positive and negative points of advertising, which means effects of advertising for people and organization in society. And describe detail for the positive and negative. Advertising must be two sides of the argument. It was a commercial measure of advertising, we cannot introduce something or products without advertising, that’s advance technology all over the world, thats communication would be fast transfer information in the marketing. Good advertising will profit for organization†¦show more content†¦So many same products come into the market, just different brand. And good advertising will straight tell customer which one would be best choice. 5. Positive our life, nurture emotion. Actually, good advertising is art. Some creativity and innovation will be show up. Lovely background, music, amazing skill of design, influent people better. We can learn new ideas and innovation from advertising. 2.2 Negative 1. Cheating. Some provider and advertiser didnt show true information of products to people, overstate product’s capability, misdirect customer trade, and some advertising in order to cheating for people. Actually, it’s totally different when you purchase, is not reality description of advertising. 2. Is not good for society when the advertising has bad concept and disgusting behavior. Not only exist lovely pictures and words. Influent people whom fewer than 18. 3. Advertising easily lead to vicious competition, waste of corporate financial and material resources. In order to expand sales and marketing, competition among enterprises in the commodity economy in the inevitable economic and social. 4. Increase fee of advertising, and put the fee on cost of product, people will be burden. In order to profit in the market for organization, they are going to invest advertising more and more, but customer feel burden. 5. Abuse advertising will be pollution. The same advertising of products show on TV, Internet, newspapers so many times. Waste of time andShow MoreRelatedThe Positive and Negative Effects of Advertising on Consumer Behavior1645 Words   |  7 PagesAdvertising is an information source to inform people about the products and new prices of the company which can help them to make informed choices. More recently, huge amount of money has been spent on advertising throughout the world. Different types of advertisement such as television, radio, magazine, newspaper, the internet, billboards and posters can influence consumer’s behavior positively or negatively as there are different arguments and opinions. 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